Periodicals>Journal Article:  Enzenberger, Hans Magnus (Nov/Dec 1970), Constituents of a Theory of the Media, New Left Review, (64) 13-36, New York, Retrieved on 2010-05-01
  • Source Material [newleftreview.org]
  • Folksonomies: new media

    Memes

    01 JAN 2010

     How Design of Medium Inhibits Growth

    Radios are not just for receiving, but for broadcasting, but we don't design them that way. Corporations control our interactions with the medium.
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    Every transistor radio is, by the nature of its construction, at the same time a potential transmitter; it can interact with other receivers by circuit reversal. The development from a mere distribution medium to a communications medium is technically not a problem. It is consciously prevented fro understandable political reasons. The technical distinction between receivers and transmitters reflects the social division of labor into producers and consumers, which in the consciousness industry becomes of particular political importance. It is based, in the last analysis on the basic contradiction between the ruling class and the ruled class--that is to say, between monopoly capital or monopolistic bureaucracy on the one hand and the dependent masses on the other.
    30 NOV -0001

     The Tyranny of the Written Word

    How absurd, nonsensical writing and grammar rules push people out of expressing themselves in a medium that is purely a monologue anyway.
    Folksonomies: phonetics
    Folksonomies: phonetics
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    Nevertheless, almost everybody speaks better than he writes. (This also applies to authors.) Writing is a highly formalized technique which, in purely physiological terms, demands a peculiarly rigid bodily posture. To this there corresponds the high degree of social specialization that it demands. Professional writers have always tended to think in caste terms. The class character of their work is unquestionable, even in the age of universal compulsory education. The whole process is extraordinarily beset with taboos. Spelling mistakes, which are completely immaterial in terms of communication, are punished by the social disqualification of the writer. The rules that govern this technique have a normative power attributed to them for which there is no rational basis. Intimidation through the written word has remained a widespread and class-specific phenomenon even in advanced industrial societies.

    These alienating factors cannot be eradicated from written literature. They are reinforced by the methods by which society transmits its writing techniques. While people learn to speak very early, and mostly in psychologically favorable conditions, learning to write forms an important part of authoritarian socialization by the school (

    11 MAY 2013

     The Spectacle of Consumerism

    Advertising and shopping malls form a "permanent theatre".
    Folksonomies: todo
    Folksonomies: todo
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    Henri Lef

    Parent Reference

     The New Media Reader
    Books, Brochures, and Chapters>Book:  Montfort , Nick and Wardrip-Fruin , Noah (2003-02-14), The New Media Reader, The MIT Press, Retrieved on 2010-03-01
    Folksonomies: new media culture internet world wide web technology